Escape to Latin America through the eyes of Aurore Descombes. The discovery of the continent's wide open spaces and the wealth of craftsmanship inspired the brand's founder to create the Yacana project: an ethical and upscale fashion label. The style is elegant and casual, with a folk touch.
Baby alpaca bombers embroidered by hand by communities in Peru, leather bags made in Ecuador, decorative objects representing animals, icons of the brand and evocative of the continent. The ethical project allows the enhancement and preservation of artisanal work.
Artistic support on the launch of the brand: definition of the DNA and brand history, product development (colour ranges, design, fitting), reflexion on the collection plan, communication, shooting and crowdfunding.
Designer - Consultant / Artistic support
Spring-summer 2019 / Brand launch