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you & milk

You & milk, a sparkling and dynamic brand created by Aurélie Depeyre, focuses on breastfeeding and the family. The main idea is to speak with pep, humour, tenderness and joie de vivre of the first moments.
The breastfeeding top, the centerpiece of the collection, has been designed to make it as easy as possible for the woman to breastfeed, while remaining trendy as well. It can be combined with a body and lange. Involved in sustainable production (100% of organic cotton production in the short term) you & milk donates part of its sales to finance an NGO in Côte d'Ivoire that helps mothers who cannot breastfeed.
Artistic support on the launch of the brand: definition of the DNA and brand history, product development (colour ranges, design, fitting), reflexion on the collection plan, communication, shooting and crowdfunding.
Mission / position:

Designer - Consultant / Artistic support


From Summer 2019 (brand launch) to Winter 2021 - Milk with love / Bohémilk / Breastfeeling / Vis.Chill / Plume'tits / Breastfeed'jean / You milk me happy / Mamarryme


Photos - videos credits:

you & milk / Marta Puglia - Stéphanie Daillet - Juli Etta - Pascaline Air